Privacy Policy

Last updated: 29 September 2026

This page explains how we use information you give us through the Vierra website — for example when you ask a question or book a demo of Vierra Screens. It covers the website and product enquiries; it isn't a policy for every part of the Vierra platform.

Who we are

Vierra is operated by Reflex Software Ltd (company number 17473504). Reflex Software Ltd is the controller of the personal information described on this page, which means we decide how and why it is used.

  • Trading address: Lesscent House, 405 Wigan Road, Ashton-in-Makerfield, WN4 0AR
  • Registered office: 11 Sefton Road, Orrell, Wigan, WN5 8UP

You can contact us about privacy at privacy@vierra.co.uk.

Information you give us

When you make an enquiry or book a demo, we collect:

  • your name, your agency or business name and your email address;
  • your telephone number and the property software or CRM you use, if you choose to give them;
  • any message you send us;
  • for a demo, the date and time you choose.

Information collected automatically

When you submit a form we also record, where available, the page you were on, the website that referred you to us, and any campaign tags in the link you followed (sometimes called UTM tags). This helps us understand which of our marketing is working.

How we use your information

  • to respond to your enquiry;
  • to arrange and provide the demonstration you've booked;
  • to manage our relationship with you as a prospective customer;
  • to understand and improve our marketing;
  • to operate and look after Vierra.

Replying to you, and keeping in touch

Responding to your enquiry or booking is one thing; keeping you informed about Vierra afterwards is another. We will always deal with what you asked us for. Where permitted, we may also send you occasional relevant information about Vierra. You can ask us to stop marketing communications at any time.

Our lawful basis

Under UK data-protection law we rely on:

  • Steps before a contract — when you ask about Vierra or book a demo, we use your details to respond and to show you the product.
  • Legitimate interests — to manage prospective customer relationships, understand our marketing and run our business, where this doesn't override your rights. This can include business-to-business marketing about Vierra.
  • Consent — only where we have specifically asked for it and you have given it. You can withdraw consent at any time.

Where electronic marketing rules require consent, we will only send marketing if that requirement is met.

Your marketing choices

You can opt out of marketing from us at any time by contacting us at privacy@vierra.co.uk, or by using any unsubscribe option in a message we send. Once you opt out, we will keep a record so that we respect your choice.

Who we share it with

We do not sell your personal information. We use trusted service providers to host and run our website and software, and to handle communications. They act on our instructions and may only use your information to provide their services to us. We may also share information where the law requires it.

How long we keep it

We keep your information only for as long as we reasonably need it for the purposes above — for example while we are in contact about Vierra — and then delete it or make it anonymous. If you opt out of marketing, we keep enough to make sure we don't contact you again.

Keeping it secure

We use appropriate technical and organisational measures to protect your information, including encrypted connections and restricted access. No system is perfectly secure, but we take the protection of your information seriously.

Your rights

Under UK data-protection law you have the right to:

  • ask for a copy of the information we hold about you;
  • ask us to correct anything that is wrong;
  • ask us to delete your information;
  • ask us to restrict or stop using it;
  • object to our use of it, including for marketing;
  • ask for it in a portable format, where this applies.

Making a privacy request

To use any of these rights, contact us at privacy@vierra.co.uk. We may need to confirm your identity, and we will respond within the time the law allows — normally one month.

Complaints

If you're unhappy with how we've handled your information, please tell us first so we can put it right. You also have the right to complain to the Information Commissioner's Office, the UK's data-protection regulator, at ico.org.uk.

Changes to this page

We may update this page from time to time. The date at the top shows when it last changed.